AI Agents May Break Amazon’s $56B Ad Business

Amazon’s ad business made $56 billion last year.

But AI shopping agents don’t see ads.

In court filings, Perplexity’s lawyers argued that AI agents skip sponsored listings entirely and go straight to checkout.

If agents handle shopping, the advertising layer disappears.

The economics of e-commerce could change overnight.

#AI #Amazon #Perplexity #Ecommerce #WhatTheAIPod