Nov. 11, 2025

Agent Browsers vs Amazon Who Wins Checkout

Agent Browsers vs Amazon Who Wins Checkout

AI is finally moving the needle at work (while face) planting on real jobs. And the first agent war just landed on Amazon’s front lawn.

Jeff and Annie unpack a wild week: Apple reportedly tapping Google’s Gemini to supercharge Siri, Google Maps adding landmark-level guidance you can actually talk to, and Amazon bristling at Perplexity’s agent buying on users’ behalf.

In this episode:

  • Apple x Gemini: privacy posture, parameter size bragging rights, and why B2B beats B2C polish
  • Maps with manners: conversational routing and safety wins from less screen-time
  • Agent commerce: Amazon vs Perplexity and the consent/disclosure gap
  • ROI reality: leadership, metrics, and workflow > model worship

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